Successes

How Strategic Amazon PPC Management Boosted Purdy & Figg’s Revenue by 350%

The Brand: Purdy & Figg’s Eco-Friendly Revolution

In 2018, best friends Purdy Rubin and Charlotte Figg were fed up with toxic cleaning products in plastic packaging.

Determined to create alternatives that were better for both people and the planet, they began experimenting with different formulas in their garage. Their breakthrough came in 2022 with the launch of Counter Clean, an ultra-concentrated all-purpose cleaner that revolutionized the sustainable cleaning market.

Since then, Purdy & Figg has been steadily growing their eco-conscious brand.

The Challenge: Developing an Effective Amazon Sponsored Ads Strategy

As a primarily Shopify-focused brand, Purdy & Figg needed expert guidance to establish and scale their presence on Amazon. The competitive cleaning products category demanded a sophisticated approach to Amazon PPC management and a comprehensive Sponsored Ads strategy that would highlight their unique eco-friendly value proposition.

Most brands typically assign just one person — sometimes even part-time — to manage their Amazon operations. By partnering with Successful Seller, Purdy & Figg gained access to a dedicated team of specialists focused entirely on one goal: Amazon growth through Amazon ad optimization and listing optimization techniques.

Successful Seller’s Approach to Amazon Account Optimization

Our comprehensive strategy for Purdy & Figg included:

  1. Complete Amazon Seller Account Optimization: We conducted an in-depth analysis of Purdy & Figg’s brand identity, target audience, and products to ensure their seller account was perfectly positioned.

  1. Custom Product Listing Optimization: We implemented advanced listing optimization techniques to achieve 100% listing scores, emphasizing the brand’s non-toxic ethos while strategically incorporating high-converting keywords.

  1. Advanced Amazon PPC Management: We developed a customized Sponsored Ads strategy with lower ACoS tips implemented throughout campaigns, including leveraging brand videos from TikTok to drive conversions.

  1. Amazon Brand Registry Benefits Maximization: We created enhanced A+ content and implemented brand store design strategies that showcased Purdy & Figg’s unique value proposition.

  1. Data-Driven Account Performance Tracking: Our team utilized Amazon account health metrics and continuous optimization to refine strategies based on performance analytics.

Results: Extraordinary Growth Through Strategic Amazon Advertising

The collaboration between Successful Seller and Purdy & Figg yielded remarkable results:

• 350% year-on-year revenue growth through optimized Amazon PPC management

• Significantly improved product visibility in a competitive niche

• Enhanced brand presence through Brand Registry optimization

• Streamlined account performance tracking for sustainable growth

Looking Forward: 2025 Amazon Advertising Strategies

For 2025, our strategy focuses on elevating Purdy & Figg to a mature brand status on Amazon through several key initiatives:

  1. Systematic review collection to boost organic rankings

  2. Strategic scaling of Amazon ad optimization while maintaining target advertising cost of sales (TACOS)

  3. Premium A+ content enhancements and brand store design improvements

  4. Advanced inventory management protocols, especially during Q4 peak seasons

Want to achieve similar results with your Amazon business? Get a free Amazon listing audit ($300 value) today!